Media Product Advert - Final Design

We carried out a public survey to determine which advert design would be chosen for our product. We asked a range of people from different background within our target audience group. Here are the results:

Advert 1: 1 person
Advert 2: 8 people
Advert 3: 21 people

This is our final poster design for the release of 'Gryphen Ford - The Aquatic Escape'. We took influence from the existing posters we researched and used similar factors that were appropriate to our product. The white, simple font displays the artist's name very clearly at the top, with the name of the song release underneath. The date is displayed in a smaller font-size at the bottom which, in contrast, singles out the information and gives it more impact. We have used the image and font in this way as they both compliment each other; the font frames the picture nicely and brings the eye down to the middle of the poster to the image of the artist, followed then by the date. We also used a similar filter to that used in our music video, giving the poster a '1980s' feel that is popular within the 'Indie' culture. Using this filter throughout our media-product and it's associated products creates a sense of overall continuity, which will allow the target audience to recognise each part of the release campaign.