Friday 27 January 2012

Wednesday 25 January 2012

Media Product Advert - Final Design



We carried out a public survey to determine which advert design would be chosen for our product. We asked a range of people from different background within our target audience group. Here are the results:

Advert 1: 1 person
Advert 2: 8 people
Advert 3: 21 people

This is our final poster design for the release of 'Gryphen Ford - The Aquatic Escape'. We took influence from the existing posters we researched and used similar factors that were appropriate to our product. The white, simple font displays the artist's name very clearly at the top, with the name of the song release underneath. The date is displayed in a smaller font-size at the bottom which, in contrast, singles out the information and gives it more impact. We have used the image and font in this way as they both compliment each other; the font frames the picture nicely and brings the eye down to the middle of the poster to the image of the artist, followed then by the date. We also used a similar filter to that used in our music video, giving the poster a '1980s' feel that is popular within the 'Indie' culture. Using this filter throughout our media-product and it's associated products creates a sense of overall continuity, which will allow the target audience to recognise each part of the release campaign.

Tuesday 24 January 2012

Advert research - Ghost Poet



This is a poster for a concert of Ghost Poet, another Indie/Hip-hop artist. The imagery and design is similar to the previous post, with the large white font and simple layout, including the distorted and edited image of the artist. Although this image is in the background, it is still the focal point of the poster and is recognised by the target audience. Again, filters have been used to distort and change the image which makes it more interesting to look at, and the stark white font over the top of this creates an effective contrast and allows the text and information to really stand out.

Advert research - James Blake


As we need to create a poster for our own media product, we researched and looked into designs for posters for existing media products.
This is a poster for two James Blake (an Indie artist) concert events. The poster features a large edited picture of the artist, around which the information and other text is displayed. The artist's name is displayed in a large, simple white font against a black background at the top and the other texts such as dates, locations and websites are located underneath the picture. This layout maximises impact of the artist on the audience and instantly shows them who the poster is associated with. The whole poster is heavily edited, filters and effects having been used to create an old-style and almost ancient look. This '1980s' filter works well because it appeals to his teenage-young adult (15-23) audience as 'old-school' and 'retro' cameras and photos are extremely fashionable in 'Indie' culture at the moment. All these elements come together to catch the eye and draw in members of the target audience, therefore encouraging them to attend these live concerts.

Media Product - Advert designs

Here are two possible designs for the advert/release campaign.
We used the same 'stark' bold white font in both of them, which stand out nicely against the background. We have also used a similar filter to our music video to create a sense of continuity throughout our media product. However, there are flaws in these designs which we will revise, such as font style and layout.



Friday 20 January 2012

Final Video


This is our final product,

 The Aquatic Escape - Gryphen Ford