Tuesday 24 January 2012

Advert research - James Blake


As we need to create a poster for our own media product, we researched and looked into designs for posters for existing media products.
This is a poster for two James Blake (an Indie artist) concert events. The poster features a large edited picture of the artist, around which the information and other text is displayed. The artist's name is displayed in a large, simple white font against a black background at the top and the other texts such as dates, locations and websites are located underneath the picture. This layout maximises impact of the artist on the audience and instantly shows them who the poster is associated with. The whole poster is heavily edited, filters and effects having been used to create an old-style and almost ancient look. This '1980s' filter works well because it appeals to his teenage-young adult (15-23) audience as 'old-school' and 'retro' cameras and photos are extremely fashionable in 'Indie' culture at the moment. All these elements come together to catch the eye and draw in members of the target audience, therefore encouraging them to attend these live concerts.

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