This is the costume we are using for our artist/character to wear in our music video.
The combination of 'lumberjack' checkered-shirt, slim, dark jeans and white trainers was chosen in order for the artist to look like a humble, ordinary young man. The costume allows the target audience (14 - 20) to relate to and recognise the costume, as it is standard high-street fashion but is also quite distinct and may even create a slight contrast with the 'older' generations that could appear in the background of the video.
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