Treatment

The scene opens on a view of a lift, in which the artist sits on an inflatable chair looking humble and modest, poised with his guitar and ready to play. As he begins to play, the lift closes and the artist is sent down. This is then followed by continuous shots of the artist sitting on the same chair, but in many different locations as the song progresses, suggesting that he is travelling on a physical and metaphorical journey. The idea that the background changes but the artist stays in exactly the same state as he performs introduces the notion that this character is isolated/closed-off from the world, which is reinforced and supported by the sombre tone of the music and lyrics. As the artist plays, pedestrians walk on by with no regard for him. The video concludes with a shot of the same lift coming up after the music stops and the doors opening to reveal the chair but with the artist no longer sitting in it. The chair will then proceed to deflate. The scenes and settings used will create a naturalistic tone, and will be purposefully chosen as recognisable/criterion backdrops for the target audience – mid-teens to early twenties – allowing them to relate and feel empathy for the character and themes represented in the song and video.